Elsie Margaret was named after my grandmothers, my two favourite people in the world. Growing up, I never cared for modern trends and style. My style was better suited to the times my grandmothers grew up in! I fell in love with vintage style and that love affair continues to this day. My dream is to to find the most beautiful, unique and timeless products and bring them to you, wherever you are in the world. If you don't quite really fit in with the crowd, and don't really want to, then Elsie Margaret was created for you! Whether you wear vintage every day, or simply admire vintage fashion from afar, we are certain you'll find something here that makes your heart flutter!
When I was little, I watched my mom battle an aggressive form of breast cancer. The thought of facing life without her mom's love and guidance is one of the most terrifying things any little girl could face. Luckily, my mom has now been cancer-free for 15 years (go mom!) but not everyone is as fortunate. Seeing what my mom went through inspired me to make a difference in the lives of people battling this devastating disease. Every month, we choose a featured product that supports breast cancer charities worldwide. 10% of the proceeds from our featured product will be donated to breast cancer research, prevention, and survivor charities. When you shop at Elsie Margaret, you can feel good knowing that your money is supporting something bigger than us.